Masipack North America’s Website Wins “Best in Class” Interactive Media Award
The Interactive Media Awards (IMA) has given Masipack North America’s new website a “Best in Class” designation in the manufacturing category. According to the IMA, “The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism.”
This past year, Masipack, a leading global manufacturer of innovative packaging solutions for multiple industries since 1987, decided it needed an enhanced, contemporary web presence to help expand its reach in North America. The Brazilian-based company partnered with Trighton Interactive, a full service digital marketing agency headquartered in Orlando, to achieve optimal results. Today the Masipack leadership team is very proud of its new website and the recognition it has received from the IMA.
Mr. Rodrigo Sanchez, Vice President of Masipack, says, “The website highlights Masipack’s top quality packaging solutions and our achievements in manufacturing innovation, quality and growth since opening our first facility in North America nine years ago.” The website features a state-of-the-art responsive design that displays optimally on all devices. It is contemporary and fluid to engage site visitors, enhance site navigation, and increase contact with the company.
To achieve the IMA “Best in Class” designation, a website must be truly excellent. All websites submitted for judging are evaluated by a group of distinguished professionals on five criteria: design, content, feature functionality, usability and standards compliance. According to the IMA, “to win an IMA your site must excel in each criterion, rise above your competitor’s sites and deserve to be a top choice for your target market.”
The website Trighton Interactive designed for Masipack North America excelled in all criteria, achieving an amazing score of 489 out of 500 points – Best in Class – an award that to date has been given to only 4 of the 70 entries in the manufacturing category for 2015. Jody Resnick, Orlando SEO expert and CEO of Trighton, says, “We are excited to receive another ‘Best in Class’ award from the IMA. This is Trighton’s 4th Best in Class designation, but our first in the manufacturing category.”